University of Essex Online · Part-time
Global Digital Marketing
In the modern business world, it is essential for marketers to have a solid understanding of the increasing number of digital channels available. It is especially important that they are aware of the opportunities created by them on an international scale, as…
Postgraduate1.5 yearsPart-time
Browse business and management courses in UK
University of Essex Online · Business and management
In the modern business world, it is essential for marketers to have a solid understanding of the increasing number of digital channels available. It is especially important that they are aware of the opportunities created by them on an international scale, as well as the challenges that arise. This short postgraduate marketing course introduces you to a variety of crucial strategies to promote products and services and the underlying theory behind them. You will study a range of topics including: the external context in which international businesses operate and the opportunities and challenges posed the internal processes that occur within a consumer’s mind and how to choose corresponding marketing strategies management of internal and external communications aimed at creating a favourable point of view among stakeholders data analytics for managers, including the technical aspects of collecting and organising data Alongside the specialist knowledge you gain, you will also improve your skills in communication, critical thinking and research. Towards the end of your studies you will have the opportunity to advance onto the full Masters.
Getting in
As the university states it
We know that many people from non-traditional backgrounds would succeed on our courses! That’s why we offer two different entry routes, taking into account your prior work experience and relevant qualifications. You will also need to meet our English language requirements. Additionally, you will need to pass your first assignment set within your two-week induction period of the course in order to continue with your studies. Academic entry route In order to satisfy the academic entry route requirements for our PG Dip Global Digital Marketing, as a minimum you must have an undergraduate degree from an approved institution, equivalent to a UK Honours degree, or a relevant Level 6 professional qualification. Work experience entry route In order to satisfy the work experience entry route requirements for our PG Dip Global Digital Marketing, as a minimum you must have at least three years’ relevant work experience. English language requirements As our courses are delivered in English, a high proficiency with English is required. If English is not your first language, your English ability should be equivalent to an IELTS (Academic) score of 6.5. Don’t worry if you don’t hold an IELTS or equivalent qualification – we offer a free online English test to assess your proficiency.
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