Falmouth University · Full-time
Digital Marketing
Become the data-driven marketer brands are looking for. Digital marketing is moving at a pace unknown in the history of media. From the emergence of semantic search to the ongoing developments in AI assisted shopping, it’s a sector that’s constantly shifting t…
Masters1 yearFull-time
Browse business and management courses in UK
Cornwall Business School · Business and management
Become the data-driven marketer brands are looking for. Digital marketing is moving at a pace unknown in the history of media. From the emergence of semantic search to the ongoing developments in AI assisted shopping, it’s a sector that’s constantly shifting to new technology. On this industry-informed Digital Marketing master’s programme, you will investigate the true value of strategic, informed practice in digital marketing, reflecting this rapidly changing sector. You will apply your real, professionally aligned sector insight and techniques to collaborative projects, informed by data analysis and research into current practice, guided by an experienced team of academics. This course is for those looking to enhance their powers of insight and hone their creative application of technology, to inform successful digital marketing strategies in today's ever-connected world. Why study this course at Falmouth? - Engage with customer insights, behavioural psychology and audience motivations to create stand-out marketing strategies - Turn insights into action: elevate your understanding and application of data, and how to use this in your practice - Go deeper: Investigate digital marketing platforms, channels and tools from an informed, ethical standpoint - Collaboration is key: Study at a university committed to the power of creativity, while embracing new and emerging technologies
Getting in
As the university states it
We welcome and encourage students from varied backgrounds to join this course. While some experience of marketing, business or strategy may be of benefit, the course is specifically designed to be a rich, rewarding programme broadening and developing your experience of digital practice, including for students from non-marketing backgrounds. We welcome applications from those with relevant equivalent Level 6 qualifications. Our typical applicants hold an undergraduate degree of 2:2 or above, or equivalent experience and a demonstrable interest in the subject. We'll also welcome your application if you have formal or 'certified' learning (such as training courses not run by universities or colleges) and learning from work experience or self-study. This is called Accreditation of Prior Learning (APEL), and should have been gained within the last five years, and be equivalent to the learning outcomes of our minimum entry qualifications. APEL applicants using experience to apply should note there is an application fee for entry with advanced standing or with exemption from specific modules or credit.
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