International Fashion Marketing

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Department of Business Management

Study on this exciting course that blends fashion, marketing and business principles to equip you for a career in the global fashion industry. Your experience will open opportunities for a career in fashion buying, merchandising and marketing roles. The global fashion industry is valued at over two trillion dollars and represents one of the largest economies in the world.(McKinsey and the Business of Fashion, The State of Fashion 2017) With the growth of digital advancements and consumer power, the international fashion world is in the market for transparent, ethical and customer-driven strategies. Answering the call for specialist graduates with disciplines in both fashion and marketing, the MSc International Fashion Marketing has been redeveloped alongside industry to bring you the practical, technical expertise that you need to compete and thrive in this dynamic industry. Oh Polly Scholarship for Black British Fashion and Marketing students Students on this course who identify as Black British are eligible to apply for the Oh Polly Scholarship for Black British Fashion and Marketing students. The package includes an annual stipend of £2500 supporting successful candidates throughout the duration of their studies at GCU. Find out more about the Oh Polly Scholarship for Black British Fashion and Marketing students.

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