University of Chichester · Full-time
Digital Marketing
Develop the skills you need for a career in digital marketing This MSc Digital Marketing degree develops your employability by focusing on the skills employers need in this dynamic industry. You will study topics including campaign planning, customer insights…
MSc1 yearFull-time
Browse business and management courses in UK
Business School · Business and management
Develop the skills you need for a career in digital marketing This MSc Digital Marketing degree develops your employability by focusing on the skills employers need in this dynamic industry. You will study topics including campaign planning, customer insights and global marketing as you prepare for a range of digital marketing opportunities after you graduate. This course provides a critical appreciation of elements of digital marketing strategies including website development and analytics, consumer behaviour, digital campaign planning and branding within the global marketing context. You will be introduced to current and relevant examples of digital marketing and have the opportunity to develop digital marketing plans for a range of companies and situations. You will explore contemporary issues in digital marketing in class groups and develop your understanding of the opportunities and multi-channel management decisions facing marketers. Accreditation This course has been awarded Graduate Gateway status by the Chartered Institute of Marketing (CIM), so you will have the opportunity to gain professional qualifications alongside your studies.
Getting in
As the university states it
Entry will be a 2:2 in an appropriate course, or equivalent level professional qualification, or significant demonstrable and subject relevant work experience.
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