Abertay University · Full-time
Digital Marketing and e-Business
This Master’s will equip you with the knowledge and skills needed to thrive in the ever-evolving world of strategic digital marketing and commerce - ideal for those with a marketing or business degree looking to deepen expertise or individuals with extensive e…
MSc1 yearFull-time
Browse business and management courses in UK
Faculty of Design, Informatics and Business · Business and management
This Master’s will equip you with the knowledge and skills needed to thrive in the ever-evolving world of strategic digital marketing and commerce - ideal for those with a marketing or business degree looking to deepen expertise or individuals with extensive experience in a related field looking to gain a professional qualification. The programme offers an interactive, learner-centred approach, allowing you to focus on specific areas of interest, while at the same time embarking on a more general exploration of the topics necessary for a modern marketing professional. This blend of specialised and overall knowledge will enhance your capacity to operate successfully in a number of senior roles. You’ll develop a deep understanding of practices across multiple digital platforms, learning from highly experienced staff and an exciting mix of local, national and global organisations. Industry contact is key to preparing you to enter or re-enter the industry as an efficient, confident and highly employable specialist who will hit the ground running. As such, we actively promote real-world projects, including the option of either a culminating industry style consultation project with an organisation of your choice or a traditional dissertation. This programme can be studied full-time for one year or part-time over a maximum of four years.
Getting in
As the university states it
Applicants should have at least a lower second class (2:2) honours degree or equivalent qualifications in Business or similar - with a marketing element. Applicants with non-standard qualifications will be considered on an individual basis, determined by prior study, work experience, professional qualifications, and references.
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Course details as published by the university. No graduate-outcome statistics are published for UK postgraduate courses, so none are shown.