Goldsmiths, University of London · Full-time
Marketing and Consumer Behaviour
The MSc Marketing & Consumer Behaviour will equip you with a comprehensive grounding in approaches to understanding consumer preferences, judgements and decision-making. - You'll learn how to use this knowledge to improve organisational strategy and success, i…
MSc1 yearFull-time
Browse business and management courses in UK
Institute of Management Studies (IMS) · Business and management
The MSc Marketing & Consumer Behaviour will equip you with a comprehensive grounding in approaches to understanding consumer preferences, judgements and decision-making. - You'll learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers. - We will enhance your employability by fostering the development of the real-life and job-relevant competencies and skills that are required to succeed in today's competitive job market. You will be provided with the strong knowledge base and hands-on research experience needed for succeeding in today's competitive job market. - You will develop the skills necessary to conduct independent research and to understand: the psychological and cultural processes underlying consumer behaviour the psychology of consumer preferences and choices psychological theories of attitude change, persuasion, and influence the psychology and strategy of branding how to create and sustain customer experience behavioural economics (including the psychology of pricing) the psychological impact of various types of media and advertising
Getting in
As the university states it
You should have (or expect to be awarded) an undergraduate degree of at least second class standard in a relevant/related subject or equivalent. Appropriate work experience will be considered in place of an undergraduate qualification on a case-by-case basis. This may include (but not be limited to) sufficient experience within a design agency, and/or marketing or advertising department. We accept a wide range of international qualifications. If English isn’t your first language, you will need an IELTS score (or equivalent English language qualification) of 6.5 with a 6.5 in writing and no element lower than 6.0 to study this programme.
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