Goldsmiths, University of London · Full-time
Marketing and Innovation
This distinctive Master’s offers a combination of two organisational disciplines that are essential for success in today’s dynamic, technology-driven marketplace: marketing and innovation. You’ll be equipped with the knowledge, mindset, and capabilities needed…
Masters1 yearFull-time
Browse business and management courses in UK
Institute of Management Studies (IMS) · Business and management
This distinctive Master’s offers a combination of two organisational disciplines that are essential for success in today’s dynamic, technology-driven marketplace: marketing and innovation. You’ll be equipped with the knowledge, mindset, and capabilities needed to thrive in a rapidly changing business environment. - This programme is designed to cultivate responsible future leaders who can contribute to building a more sustainable, inclusive, and equitable future for organisations, industry, and society. - You’ll learn highly valued skills in the application of contemporary marketing and innovation tools, frameworks, and practices. - You’ll develop an entrepreneurial mindset that empowers you to question convention, identify new possibilities, and reshape existing markets and business models. - The programme provides a comprehensive grounding in the key theories, frameworks, and tools that shape contemporary marketing and innovation practice. - Your studies will cover key areas including marketing strategy, digital marketing, brand building, consumer behaviour, new market creation, technological innovation, entrepreneurial decision-making, and creativity management. - A distinctive feature of the programme is its consideration of the growing role of Artificial Intelligence, examining how AI is rapidly transforming organisations, markets, and society. - Your learning will be firmly connected to practice, preparing you to apply your knowledge in professional contexts. Assignments are designed around real-world marketing and innovation challenges, reflecting the kinds of complex issues faced by organisations and business leaders today.
Getting in
As the university states it
You should have (or expect to be awarded) an undergraduate degree of at least second class standard in a relevant/related subject. You might also be considered for some programmes if you aren’t a graduate or your degree is in an unrelated field, but have relevant experience and can show that you have the ability to work at postgraduate level. We consider all aspects of your application when making a decision and may still be able to offer a place even if your qualifications or grades do not meet the published requirements. We accept a wide range of international qualifications. Find out more about the qualifications we accept from around the world. If English isn’t your first language, you will need an IELTS score (or equivalent English language qualification) of 6.5 with a 6.5 in writing and with no element lower than 6.0 to study this programme. You will also be interviewed in person or via an online video call.
Worth reading next
Bachelor's in Business and Management: The Complete Guide
A complete guide to Business Management degrees: what you study, entry requirements, where to study, careers,…
Studying in the UK: The Complete Guide for International Students
A complete guide to studying in the UK — universities, costs, the Student visa, scholarships and the Graduate…
Course details as published by the university. No graduate-outcome statistics are published for UK postgraduate courses, so none are shown.