Management and Marketing

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Birmingham City Business School · Business and management

Want to study a Master’s in marketing management in Birmingham? Our MSc Management and Marketing degree is accredited by the Chartered Management Institute (CMI). Our MSc Management and Marketing course teaches you the fundamental skills and attributes you need to become a successful manager and marketer. You will learn how to negotiate the challenges and issues that international businesses face, as well as having the option to learn how to become adept at marketing. You will experience working in internationally diverse, team-based projects, collaborating to deliver professional reports and presentations as part of module assessments. These assessments will reflect the professional practice of international management. Throughout the course, the course team will give you the support you need to realise your potential and we look forward to working with you to develop your knowledge, understanding and skills for the career of your choice. What's covered in the course? You will learn about the fundamental principles of business within a global context, principles that cover finance, operations, marketing and people management. This will enable you to develop key skills in leadership, managerial decision making and problem solving. In the second stage of your course, you will begin to develop your chosen specialist expertise. You will establish the importance and impact of efficient marketing, developing the skills and insights of a successful marketing manager. Customers are at the heart of every business, and marketing places you at the centre of corporate strategy and its application. You’ll become knowledgeable in knowing how to make a company stand out from the competition, developing innovative brand and communications plans, while also developing skills in digital marketing in the final stage of the course. The final core Major Project module is tailored to your career aspirations. The module provides three project options - a work-based study route enabling you to relate the project to a current employer, or a ‘consultancy project’ option where you find a client who has a marketing problem that you feel you can solve; or a traditional dissertation involving both the theory and practice of marketing. Whatever route you choose, it will give you the opportunity to identify a topic and industry of your choice related to your specialist area of marketing, tailoring your degree to enhance your employability for your final chosen career destination. Previous projects have involved fashion branding, customer relationship management in the finance sector and customer loyalty within sports marketing. Professional Placement option This course offers an optional professional placement. This allows you to spend 20 weeks with an employer, following completion of your taught modules, and is a great way to enhance your employability. The experience you gain through your placement will allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. If you choose the placement option, you will be responsible for finding and securing a suitable placement to complement your chosen area of study. You will be able to draw on the University’s extensive network of local, regional and national employers, and the support of our Careers teams. If you do not secure a suitable placement, you will automatically be transferred back to the standard, non-placement version of the course. Please note: Placements will only be confirmed following a competitive, employer-led selection process. As such, the University will not be able to guarantee placements for students who have registered for the professional placement option.

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