University of Hull · Full-time
MSc Marketing Management
This course combines both the theory behind marketing with practical applications and real-world insights to help you become a strategic and dynamic marketing professional. Delve into the realms of market research, strategic marketing, brand management, consum…
MSc1 yearFull-time
Browse business and management courses in UK
Faculty of Business, Law and Politics · Business and management
This course combines both the theory behind marketing with practical applications and real-world insights to help you become a strategic and dynamic marketing professional. Delve into the realms of market research, strategic marketing, brand management, consumer psychology, and international marketing through a range of modules. You'll study areas such as contemporary global marketing practice, marketing analytics, interactive integrated marketing communications, and buyer behaviour and ethics— all designed to help you become a strategic marketer. The programme places a strong emphasis on the core managerial, analytical, and planning abilities in marketing. The course also focuses on collaborative learning, and you’ll engage in Authentic Business Learning (ABL) projects, group assignments, interactive discussions, and debates. These are designed for you to effectively collaborate with colleagues and clients in future roles. You’ll also benefit from first-hand insights shared by guest speakers with extensive senior leadership experience. The programme is accredited by the CIM (Chartered Institute of Marketing), giving you the opportunity to build professional awards alongside your Master’s degree, equipping you with evidence to secure exciting roles in Digital and Social Media marketing. Our double international accreditations from the Association of MBAs (AMBA) and the Association to Advance Collegiate Schools of Business (AACSB) means you’ll also be learning in a Business School that’s part of an exclusive club – only around 5% of the world’s 13,000 plus business programmes hold both AMBA and AACSB accreditations.
Getting in
As the university states it
The programme is designed for graduates from any discipline with a strong interest in marketing management. However, we do recommend that you have a basic knowledge and understanding of this area or business studies. You will have a minimum of a 2:2 Honours degree or international equivalent, one academic reference and a good command of English In order to ensure our students have a rich learning and student experience, most of our programmes have a mix of domestic and international students. We reserve the right to close applications early to either group, if application volumes suggest that this blend cannot be achieved. In addition, existing undergraduate students at the University of Hull have a guaranteed ‘Fast Track’ route to any postgraduate programme, subject to meeting the entry criteria.
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Course details as published by the university. No graduate-outcome statistics are published for UK postgraduate courses, so none are shown.