University of Hull · Full-time
MSc Digital Marketing & Advertising
hrough a hands-on approach, you’ll delve into the world of digital marketing strategy, social media marketing and analysis, learning all about CX (customer experience) online. Learn all about influencer marketing and the ever-evolving landscape of online adver…
Masters1 yearFull-time
Browse business and management courses in UK
Faculty of Business, Law and Politics · Business and management
hrough a hands-on approach, you’ll delve into the world of digital marketing strategy, social media marketing and analysis, learning all about CX (customer experience) online. Learn all about influencer marketing and the ever-evolving landscape of online advertising, helping you develop valuable skills for today’s business environment. By delving into these areas, you’ll also develop an understanding of key marketing aspects such as strategic marketing, consumer behaviour and engagement, advertising campaigns and media management, and ethics. You’ll be studying in the Business School which has the largest lecture theatre on campus, as well as giving you direct access to dedicated computer suites. Our double international accreditations from the Association of MBAs (AMBA) and the Association to Advance Collegiate Schools of Business (AACSB) also mean you’ll be learning in a Business School that’s part of an exclusive club – only around 5% of the world’s 13,000 plus business programmes hold both AMBA and AACSB accreditations.
Getting in
As the university states it
The programme is designed for graduates from any discipline with a strong interest in the principles and practices of advertising and marketing. However, we do recommend that you have a basic knowledge and understanding of this area or business studies. You will have a minimum of a 2:2 Honours degree or international equivalent. In order to ensure our students have a rich learning and student experience, most of our programmes have a mix of domestic and international students. We reserve the right to close applications early to either group, if application volumes suggest that this blend cannot be achieved. In addition, existing undergraduate students at the University of Hull have a guaranteed ‘Fast Track’ route to any postgraduate programme, subject to meeting the entry criteria.
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Course details as published by the university. No graduate-outcome statistics are published for UK postgraduate courses, so none are shown.