University of Kent · Full-time
Digital Marketing and Analytics
From social media, website management and digital design, digital marketers are an integral part of 21st Century business. They require not only a head full of marketing ideas but the ability to work with data for the purpose of analysing marketing campaign ef…
MSc1 yearFull-time
Browse business and management courses in UK
Kent Business School · Business and management
From social media, website management and digital design, digital marketers are an integral part of 21st Century business. They require not only a head full of marketing ideas but the ability to work with data for the purpose of analysing marketing campaign effectiveness. Our CIM-accredited MSc Digital Marketing and Analytics course has a strong focus on marketing metrics and a large practical element. It allows you to apply theoretical knowledge and hit the ground running with top-end skills needed for digital campaigns for any business. Also available with an optional Industrial Placement. Reasons to study MSc Digital Marketing and Analytics degree at Kent - Kent Business School is a ‘Triple Crown’ accredited business school placing us in the top 1% of business schools globally to be accredited by AMBA, EQUIS and AACSB - You’ll be part of a supportive community at our Canterbury campus, one hour from London - You’ll learn from our expert teaching staff, many of which appear in the top 2% of researchers worldwide - You can increase your career prospects through an Industrial Placement or In-Company Student Consultancy Project, or even transform your idea into a business through the Business Start-Up Journey with ASPIRE - You’ll gain access to employability support from enrolment up to 3 years after graduation at the historic Canterbury Cathedral What you'll learn You’ll learn about the digital consumer, digital and social media and design, data mining, digital marketing research and analytics across web marketing, social media and digital marketing. You will end your Master's with a detailed report with the support of a dedicated expert supervisor.
Getting in
As the university states it
A minimum of a second-class UK degree, or an equivalent Internationall recongnised qualification is accepted for this course. We encourage applicants from a marketing, business or management background, but other subject areas will be considered. All applicants are considered on an individual basis and those without an honours degree may also be considered on the basis of work experience, professional qualifications and the relevance of the programme to their current professional role.
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