Digital Marketing

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Department of Strategy and Management · Business and management

Become a major player in the rapidly expanding digital landscape with our Digital Marketing MSc. Our course provides you with the knowledge and expertise you need to fill the digital skills gap that has appeared, allowing you to excel in this dynamic sector. You develop a comprehensive global and strategic insight into core areas such as branding, digital analytics and marketing environments then apply your learning to modern-day challenges. In addition, you gain the practical experience and interpersonal skills essential for a successful career in the field. Facilities and specialist equipment - State-of-the-art business analytics suite with over £500K of industry-standard hardware and software, tailored to crucial digital practices such as big data, SEO and marketing - Access to advanced learning resources from Harvard Business Publishing and the Institute of Data and Marketing (IDM) - Immersive Semrush simulation software for realistic marketing practice - Business pods, boardroom areas and IT suites designed to simulate a professional office environment Your student experience Block delivery and flexible year-round entry points help you fit study around your other commitments. Study with seasoned professionals, academics and practising experts, focusing on areas such as data analysis, digital customer experience management and online brand communications. Our course is shaped by new and emerging industry developments, so you graduate fully prepared to tackle the challenges of both today and tomorrow. Apply your learning to real-world challenges through authentic assessments; case studies; industry collaboration; and your choice of Master’s capstone dissertation, live project or professional practice. Develop key transferable skills fundamental to workplace success such as critical thinking, self-management and leadership. Join our student-led Marketing Club, run in association with the Chartered Institute of Marketing (CIM), which hosts field trips and workshops on topics such as neuromarketing and the AI revolution in marketing. Unlock invaluable industry insights in our Global Guest Speaker series of talks. Solve real-life marketing problems working with the University’s Research and Innovation Service (RIS) where you can assist local businesses and SMEs to up-skill and innovate.

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