Northumbria University, Newcastle · Full-time
Luxury Brand Management
The programme aims to develop an innovative approach to the professional luxury brand management of luxury consumable goods (cars, cosmetics, drinks, fashion, fragrances, handbags, jewellery, luggage, yachts and watches). The programme provides you with the cr…
MA1 yearFull-time
Browse business and management courses in UK
Arts · Business and management
The programme aims to develop an innovative approach to the professional luxury brand management of luxury consumable goods (cars, cosmetics, drinks, fashion, fragrances, handbags, jewellery, luggage, yachts and watches). The programme provides you with the critical knowledge and awareness of the complex issues involved in the luxury consumable goods sector in the 21st century, working on concepts and platforms such as brand management, marketing, advertising and social media. Key facts - Develop your skills in enterprise and leadership in the growing luxury brand sector - Enhance your understanding of the production, distribution and strategic positioning of luxury goods - The programme includes a live project, giving you a hands-on experience with a luxury brand company based on real-life situations - Prepare yourself for managerial roles in the luxury brand industry - Also available as MSc Luxury Brand Management with Advanced Practice - Upon completion of your programme, you will be eligible for the QA Professional Pathways programmes which will enable you to further develop your skills with one of the UK’s largest providers of IT and project management training
Getting in
As the university states it
Academic requirements Minimum 2:2 (second class) honours degree or equivalent from a recognised university in any subject If you don’t meet the academic requirements Applicants with non-standard prior learning and or relevant work experience and training are encouraged to apply. A CV (curriculum vitae) made up of prior work experience and training would need to be submitted for consideration by our faculty alongside the standard application. Candidates coming through the non-standard route, such as through relevant work experience or old qualifications, will be invited to discuss their application. All applications will be considered on an individual basis. Alternatively, you may also be eligible for our Pre-Masters courses. These are pathway programmes designed specifically for students who are looking to progress on to a Masters degree. English language requirements Students require IELTS 6.5 (or above) with no single element below 5.5 or equivalent. If you have IELTS 5.5 – 6.0, you may be eligible to join our Pre-Sessional English before starting this programme.
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