University of Liverpool · Online study
Digital Marketing (Online)
Develop specialist knowledge and professional skills to become an outstanding digital marketing manager, either in your current employment or when forging a new career in the field of marketing. This MSc Digital Marketing programme provides a comprehensive and…
MSc2 yearsOnline study
Browse business and management courses in UK
Management · Business and management
Develop specialist knowledge and professional skills to become an outstanding digital marketing manager, either in your current employment or when forging a new career in the field of marketing. This MSc Digital Marketing programme provides a comprehensive and high-level education from an elite AACSB, AMBA and EQUIS accredited Management School. Throughout the programme you will have the opportunity to explore how digital marketing fits in with traditional marketing theories and practices and consider what future trends in digital marketing will look like. Why study this subject? On this programme you will delve into the theories and practices of becoming a leader, consumer behaviour, brand creation and management, as well as digital communications and social media marketing. One of the key elements of the programme design is to equip students with the ability to engage in critical reflection whilst improving their self-awareness, leading to long-term transformations in their ability to be highly effective leaders, managers and marketing professionals who are able to influence and guide organisational marketing strategy. Teaching methods and style This programme is designed to be studied wholly online and part-time. Teaching is delivered through our state-of-the-art virtual learning environment, which provides students with access to all resources required for interactive study online. On this platform you will be encouraged to work collaboratively with classmates and actively read around your topic through our comprehensive library of eBooks and journals. Career destinations Upon successful completion of the programme, you will have developed an understanding of the career opportunities within marketing and will be able to articulate your career aims. This will be enhanced by access to guest speakers from marketing practice embedded within modules, which will take the form of either a video podcast or webinar where students can ask questions to the speaker. Potential career destinations include: Marketing Executive, Digital Marketing Manager, Paid Search Manager, Social Media Manager, Social Media Executive, Market Researcher, Brand Manager.
Getting in
As the university states it
All applications will be considered on a case-by-case basis. If you want to discuss your previous qualifications and experience before applying, please contact us now via LiveChat. Applicants should possess either: A minimum of a 2:2 class degree in any subject, equivalent to a UK bachelor’s degree; or Professional work experience in a related field and/or other prior qualifications will be considered on a case-by-case basis. All applicants must provide evidence that they have an English language ability equivalent to an IELTS (academic) score of 6.5. If you don’t have an IELTS or equivalent certificate, you can take our free online English test to assess your proficiency. You don’t need to prove your English ability if you are a national of, or have completed a qualification equivalent to a UK degree in, any of the eligible countries on our website.
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Course details as published by the university. No graduate-outcome statistics are published for UK postgraduate courses, so none are shown.