University of Reading · Full-time
Marketing (Consumer Marketing)
Understand the consumer and link this understanding with marketing opportunities and strategies. Build your expertise in the field of consumer behaviour and its importance in analysis and decision-making. Your learning will benefit from regular guest speakers…
MSc1 yearFull-time
Browse business and management courses in UK
Marketing and Reputation · Business and management
Understand the consumer and link this understanding with marketing opportunities and strategies. Build your expertise in the field of consumer behaviour and its importance in analysis and decision-making. Your learning will benefit from regular guest speakers from well-known global brands, as well as small and medium-sized businesses. Alongside the principles of marketing, you could explore consumer intelligence, measuring marketing performance and international strategic management. For more information, please visit the programme page: https://www.henley.ac.uk/study/masters/msc-marketing-consumer-marketing
Getting in
As the university states it
Minimum 2:1 or the equivalent from an internationally recognised university (any discipline). IELTS requirements: 6.5 overall with no element less than 6.0 (or equivalent). IELTS with pre-sessional English: 6.5 with no component below 5.5 in each of the four sub-skills.
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