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International Marketing and Consumer Psychology
The MSc International Marketing and Consumer Psychology programme teaches critical, strategic, and methodological marketing skills, focusing on consumer behaviour, psychology, and consumption culture. It offers an exciting chance to explore marketing from a co…
MSc1 yearFull-time
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Business and Management · Business and management
The MSc International Marketing and Consumer Psychology programme teaches critical, strategic, and methodological marketing skills, focusing on consumer behaviour, psychology, and consumption culture. It offers an exciting chance to explore marketing from a consumer's perspective in the global marketplace. The curriculum emphasizes understanding of the psychological processes behind consumer decision-making and cultural factors influencing consumption. Students can pursue an industry-based consultancy project and apply marketing knowledge and skills to real-world cases. - Specialise in B2C marketing - marketing with a consumer orientation. - Learn from academic experts in consumer psychology, consumer culture, sustainability and social marketing - You'll be taught to examine normative consumer behaviour concepts and consider their relevance to the Global South and non-western contexts.
Getting in
As the university states it
A 2:1 or above at undergraduate level in any subject.
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Course details as published by the university. No graduate-outcome statistics are published for UK postgraduate courses, so none are shown.