Master of Strategic Communication

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Graduates will: understand the role and effects of strategic communication within society; understand major theories in strategic communication and communication management; identify and produce strategies for effective communication within organisations and for targeted audiences, using a range of media; adapt their skills and knowledge to a networked, interactive and fluid digital communication environment; understand communication in its many intercultural, globalising and postcolonial contexts, particularly the bicultural context of Aotearoa New Zealand; reflect critically and ethically on communication plans and strategies; understand and apply methodologies of formative and evaluative research for strategic communication; have an in-depth knowledge of the management of communication in Aotearoa New Zealand and globally.

Qualification details from the New Zealand Qualifications Framework register, which lists every approved qualification and the entry requirements set for it. The register records qualifications rather than individual courses, and publishes no fees or graduate-outcome data.